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Triciclo criou junto com a Drogaria S\u00e3o Paulo uma inovadora opera\u00e7\u00e3o de log\u00edstica reversa de embalagens p\u00f3s-consumo do varejo farmac\u00eautico, aliada a uma forte a\u00e7\u00e3o de m\u00eddia propriet\u00e1ria e de trade marketing.<\/p>\n
A Drogaria S\u00e3o Paulo, uma das principais redes farmac\u00eauticas do Brasil, com mais de 75 anos de hist\u00f3ria, sempre assumiu uma posi\u00e7\u00e3o de vanguarda no setor, com preocupa\u00e7\u00f5es e a\u00e7\u00f5es voltadas para quest\u00f5es sociais, ambientais e econ\u00f4micas.<\/p>\n
N\u00e3o \u00e0 toa, \u00e9 a primeira rede do varejo farmac\u00eautico a implementar, junto a Triciclo, um projeto de recolhimento das embalagens p\u00f3s consumo de produtos comercializados nas farm\u00e1cias. Atrav\u00e9s das Retorna Machines localizadas na plataforma de embarque das Esta\u00e7\u00f5es de Metr\u00f4 Luz e Pinheiros (Linha 4 Amarela), s\u00e3o recolhidas embalagens de alum\u00ednio, a\u00e7o, pl\u00e1stico, papel, papel\u00e3o e aerossol, as quais s\u00e3o convertidas em pontos triciclo.<\/p>\n
Com 80 pontos, o usu\u00e1rio pode retirar um voucher f\u00edsico na Retorna Machine que lhe dar\u00e1 R$10,00 de desconto em compras acima de R$ 60,00 para itens de conveni\u00eancia, cuidados pessoais, higiene e beleza em qualquer loja f\u00edsica da Drogaria S\u00e3o Paulo.<\/p>\n
Para participa\u00e7\u00e3o na promo\u00e7\u00e3o, os usu\u00e1rios precisam se inscrever no Programa de Relacionamento Viva Sa\u00fade, identificando-se pelo CPF. O voucher \u00e9 pessoal e intransfer\u00edvel.<\/p>\n
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Triciclo criou junto com a Drogaria S\u00e3o Paulo uma inovadora opera\u00e7\u00e3o de log\u00edstica reversa de embalagens p\u00f3s-consumo do varejo farmac\u00eautico, aliada a uma forte a\u00e7\u00e3o de m\u00eddia propriet\u00e1ria e de trade marketing. A Drogaria S\u00e3o Paulo, uma das principais redes farmac\u00eauticas do Brasil, com mais de 75 anos de hist\u00f3ria, sempre assumiu uma posi\u00e7\u00e3o de […]<\/p>\n","protected":false},"author":2,"featured_media":226126,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[103,104,127,131,163,132],"project_tag":[],"class_list":["post-226364","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-campanhas-promocionais","project_category-endomarketing","project_category-midia-proprietaria","project_category-projetos-especiais","project_category-retorna-machine","project_category-varejo-trade-marketing"],"aioseo_notices":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/triciclo.eco.br\/en\/wp-json\/wp\/v2\/project\/226364","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/triciclo.eco.br\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/triciclo.eco.br\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/triciclo.eco.br\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/triciclo.eco.br\/en\/wp-json\/wp\/v2\/comments?post=226364"}],"version-history":[{"count":3,"href":"https:\/\/triciclo.eco.br\/en\/wp-json\/wp\/v2\/project\/226364\/revisions"}],"predecessor-version":[{"id":226382,"href":"https:\/\/triciclo.eco.br\/en\/wp-json\/wp\/v2\/project\/226364\/revisions\/226382"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/triciclo.eco.br\/en\/wp-json\/wp\/v2\/media\/226126"}],"wp:attachment":[{"href":"https:\/\/triciclo.eco.br\/en\/wp-json\/wp\/v2\/media?parent=226364"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/triciclo.eco.br\/en\/wp-json\/wp\/v2\/project_category?post=226364"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/triciclo.eco.br\/en\/wp-json\/wp\/v2\/project_tag?post=226364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}