[et_pb_section fb_built=”1″ _builder_version=”4.3.2″ background_enable_image=”off” background_size=”contain” custom_padding=”40px||40px||true|false”][et_pb_row _builder_version=”4.2″][et_pb_column type=”4_4″ _builder_version=”4.2″][et_pb_text _builder_version=”4.3.2″ _dynamic_attributes=”content” text_font=”Montserrat|700||on|||||” text_text_color=”#c1d32a” text_font_size=”42px” text_line_height=”1.8em” header_font=”Montserrat|700|||||||” header_text_align=”center” header_text_color=”#C1D32A” header_font_size=”42px” header_line_height=”1.2em” text_orientation=”center” custom_margin=”-20px||||false|false” custom_padding=”0px||0px||false|false”]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IiIsImFmdGVyIjoiIn19@[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.2.1″ custom_padding=”40px|||||”][et_pb_row _builder_version=”4.2.1″][et_pb_column type=”4_4″ _builder_version=”4.2.1″][et_pb_image src=”\/wp-content\/uploads\/2020\/01\/acao-corona-reveillon-trancoso.jpg” align=”center” _builder_version=”4.2.2″ width=”50{2c2d5fb6f19daef84974ddd85b232ffdc793e482bc6aaa1c91c74bf4c228ce43}” module_alignment=”center”][\/et_pb_image][et_pb_text _builder_version=”4.2.1″]Buscando aumentar a vis\u00e3o sustent\u00e1vel do evento R\u00e9veillon Trancoso, a Corona (em parceria com a Ag\u00eancia Haute) visualizou atrav\u00e9s da Triciclo a possibilidade de realizar uma a\u00e7\u00e3o especial, onde os frequentadores do evento poderiam \u201cpagar\u201d por sua Corona utilizando garrafas PET p\u00f3s consumo. Para isso, foi instalada uma Retorna Machines localizada na Casa Calvin Klein, durante todo o evento, que ocorreu de 27 de dezembro de 2019 a 02 de janeiro de 2020.<\/p>\n
O usu\u00e1rio depositava 3 garrafas PET na Retorna Machine, que logo lhe imprimia um voucher, valendo a troca por uma cerveja Corona. Foram coletadas centenas de embalagens, que tiveram destina\u00e7\u00e3o correta dos res\u00edduos garantida gra\u00e7as a mobiliza\u00e7\u00e3o dos frequentadores e a vis\u00e3o sustent\u00e1vel planejada pelos organizadores do evento.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.2″][et_pb_column type=”4_4″ _builder_version=”4.2″][et_pb_button button_url=”http:\/\/triciclo.eco.br\/cases\/” button_text=”VOLTAR AOS CASES” button_alignment=”center” button_alignment_tablet=”center” button_alignment_phone=”” button_alignment_last_edited=”on|desktop” _builder_version=”4.3.2″ custom_button=”on” button_text_size=”15px” button_text_color=”#ffffff” button_bg_color=”#C1D32A” button_border_color=”#C1D32A” button_border_radius=”30px” button_font=”Lato|700|||||||” button_icon=”{2c2d5fb6f19daef84974ddd85b232ffdc793e482bc6aaa1c91c74bf4c228ce43}{2c2d5fb6f19daef84974ddd85b232ffdc793e482bc6aaa1c91c74bf4c228ce43}20{2c2d5fb6f19daef84974ddd85b232ffdc793e482bc6aaa1c91c74bf4c228ce43}{2c2d5fb6f19daef84974ddd85b232ffdc793e482bc6aaa1c91c74bf4c228ce43}” custom_padding=”5px|30px|5px|30px|true|true” button_text_color__hover=”#ffffff” button_text_color__hover_enabled=”on|hover” button_bg_color__hover=”#737F1A” button_bg_color__hover_enabled=”on|hover” button_border_color__hover=”#ffffff” button_border_color__hover_enabled=”on|hover”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"
Troca de garrafas PET por uma Corona durante o R\u00e9veillon de Trancoso, na Bahia.<\/p>","protected":false},"author":6,"featured_media":225189,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[103,131,163,132],"project_tag":[],"class_list":["post-225187","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-campanhas-promocionais","project_category-projetos-especiais","project_category-retorna-machine","project_category-varejo-trade-marketing"],"aioseo_notices":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/triciclo.eco.br\/es\/wp-json\/wp\/v2\/project\/225187","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/triciclo.eco.br\/es\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/triciclo.eco.br\/es\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/triciclo.eco.br\/es\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/triciclo.eco.br\/es\/wp-json\/wp\/v2\/comments?post=225187"}],"version-history":[{"count":11,"href":"https:\/\/triciclo.eco.br\/es\/wp-json\/wp\/v2\/project\/225187\/revisions"}],"predecessor-version":[{"id":227890,"href":"https:\/\/triciclo.eco.br\/es\/wp-json\/wp\/v2\/project\/225187\/revisions\/227890"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/triciclo.eco.br\/es\/wp-json\/wp\/v2\/media\/225189"}],"wp:attachment":[{"href":"https:\/\/triciclo.eco.br\/es\/wp-json\/wp\/v2\/media?parent=225187"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/triciclo.eco.br\/es\/wp-json\/wp\/v2\/project_category?post=225187"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/triciclo.eco.br\/es\/wp-json\/wp\/v2\/project_tag?post=225187"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}